Online sales

5 upsell incentives to drive customer engagement and sales

Upselling is a well-known sales strategy that involves encouraging customers to purchase additional higher-tier products or add extra features to their initial purchase. By offering enticing and targeted incentives, businesses can not only boost their revenue but also strengthen their…

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Mastering affiliate marketing: essential tips for online sales

Affiliate marketing has become an integral part of the online sales ecosystem, allowing businesses to reach a vast audience and generate revenue through partnerships with affiliates. For those looking to master this marketing strategy, understanding the essential tips and techniques…

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Stay ahead with competitive pricing: strategies that work

In today’s competitive e-commerce landscape, having a well-defined pricing strategy is crucial for success. A strategic approach to pricing can help businesses attract customers, drive sales, and maintain profitability. In this article, we will explore various strategies and techniques to…

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What you should know about cost-plus pricing in e-commerce

Cost-plus pricing is a common pricing strategy used in e-commerce that is based on calculating the total cost of a product or service and adding a predetermined profit margin to determine the selling price. In this article, we will explore…

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